Outcomes for B.A., Major in Art, Design and Interactive Multimedia
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Student Learning Outcomes
Students graduating with a B.A. in Art, Design and Interactive Multimedia will:
- submit a portfolio that demonstrates proficiency in a range of skills appropriate to their field.
- participate in an organized public event such as the Art, Design and Interactive Media
Portfolio Review and/or the annual Walsh Library Gallery Art and Design Exhibition.
Graphic Design and Advertising Track
Foundational Skills
- ability to execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles
- skill in the use of drawing media and the ability to develop storyboards with imagery and narrative
Communication Skills
- ability to develop effective messages for divergent audiences
- ability to solve client directed assignments that integrate imagery and typography
Digital Skills
- mastery of 2D software programs including applications such as illustration, photography, print and web authoring
Production/Hand Skills
- ability to construct professional pieces including three-dimensional packages and multi-page books
Conceptual Skills
- ability to create original images (artwork) to be used in design projects (i.e. staging of a photo shoot, digital painting, computer illustration, 3D modeling)
- ability to solve multifaceted design problems through the application of design concepts and theories
Analytical Skills
- ability to analyze and understand works of art, drawing on knowledge of the historical and cultural context
- ability to evaluate work in their field, including their own work, using professional terminology
Professional Skills
- presentation of an effective professional portfolio displaying rigorous and consistent attention to detail that is suitable for career applications in the art/design industries or for admittance into competitive graduate programs in the arts
- ability to communicate effectively as professional artists/designers and connect with their intended audience using visual, oral, and written presentation skills relevant to their field
Interactive Multimedia Track
Foundational Skills
- ability to execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles
- skill in the use of drawing media and the ability to develop storyboards with imagery and narrative
Communication Skills
- ability to develop effective messages for divergent audiences
- ability to solve client directed assignments that integrate multimedia with creative strategy
Digital Skills
- mastery of 2D and 3D software programs including applications such as modeling, animation, illustration, video, sound, photography, print and web authoring
- ability to integrate multimedia into time based presentations and deliver them effectively through mobile and Internet web services
Conceptual Skills
- ability to demonstrate design thinking by applying experimental techniques and processes in the creation of ideas
- ability to create original images, video footage and sound assets and synchronize them into interactive and/or multimedia projects
Analytical Skills
- ability to analyze and understand works of art/design drawing on knowledge of the historical and cultural context
- ability to evaluate work in their field, including their own work, using professional terminology
Professional Skills
- presentation of an effective professional portfolio displaying rigorous and consistent attention to detail that is suitable for career applications in the art/design industries or for admittance into competitive graduate programs in the arts
- ability to communicate effectively as professional artists/designers and connect with
their intended audience using visual, oral, and written presentation skills relevant
to there field