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Master of Business Administration (M.B.A.)

Marketing

Marketing tops many lists of the best-paying and most in-demand careers, and it's no wonder—marketing pros are responsible for much of a business' reputation and commercial success.

Our program prepares you to become a marketing leader, and also provides a comprehensive general business education. We blend a strong core curriculum with electives that let you map your own path, and we keep the whole thing streamlined to just 40 credits.

Named a Princeton Review "Best Business School", we welcome both full- and part-time students, and offer small and flexible classes to accommodate your schedule both on campus and online. Our South Orange, NJ campus is only 14 miles from Manhattan and New York City, making opportunities at top agencies and corporations a short ride by train, bus or car.

Is an MBA in Marketing Right for You?

Deciding whether an MBA in Marketing is right for you requires a careful evaluation of your interests, career aspirations, and the skills you wish to acquire. If you're passionate about understanding consumer behavior, strategizing campaigns, or exploring the ever-evolving digital marketing landscape, then this specialization can be a great fit. An MBA in Marketing delves deep into topics like brand management, market research, and advertising, providing both theoretical knowledge and practical application. If you envision a career where you lead marketing initiatives, launch products, or drive a company's growth through customer engagement, this degree can offer the necessary tools and insights. It's also ideal for those who seek versatility in their roles, as marketing skills are applicable across industries, from tech to fashion, and from startups to multinational corporations. If you're committed to diving deep into the world of marketing at a strategic level and aspire to leadership roles in this domain, then an MBA in Marketing could be the right choice for you.

BY THE NUMBERS

  • 73 US News Best Part-time M.B.A. Ranking
  • 40 Average Credits for Degree
  • 20 Hours of Student Volunteer Service
  • 90 Market Research Projects Completed
By the Numbers

The Stillman Difference

 

Seton Hall offers a top-ranked, accredited M.B.A. for working professionals that transforms concepts into practice.

Adam Hansinger

"From day one I was able to interact with many other working professionals and was engaging with the professors. My Seton Hall MBA gave me tools that I could use in my current role and helped me make a career change from sales to marketing."

Adam Hansinger, M.B.A. ’19
Regional Marketing Manager, BD

Curriculum

With a focus on an ethics-centered education, our M.B.A. starts with a core curriculum that covers accounting, economics, the behavioral and quantitative sciences, and the functional areas of business. In each course, expect small class sizes and dynamic discussions with your peers and professors.

There are many paths to follow. With a marketing focus, you'll choose from diverse courses, including:

  • New Product Planning and Development
  • International Marketing
  • Advertising Strategy
  • Marketing Research
  • Retail Operations and Strategies

At the end of the program, you'll have the opportunity to apply the knowledge gained and consult with an actual client in our M.B.A. consulting course.

M.B.A. Curriculum Grid Sheet »

Market Research

Market Research Center

The Center is a state-of-the-art facility providing high-quality market research services for both the Seton Hall University and business communities. Students partner with actual clients to conduct surveys and focus groups to address real business challenges and develop actionable recommendations.

Visit the Market Research Center »

Program Faculty

Many of our full-time faculty have attended top Ph.D. programs and are in demand as lecturers, consultants and media experts. Stillman School faculty provide an academic experience characterized by high faculty-student engagement, often partnering with students on research and other projects.

View a full listing of Stillman School faculty »

Gary Kritz posing
Gary Kritz
Associate Professor of Marketing
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Daniel M Ladik posing
Daniel Ladik
Associate Professor and Chair of the Department of Marketing
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Headshot of Hector Lozada posing
Hector Lozada-Vega
Associate Professor of Marketing
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Stephen Pirog posing
Stephen Pirog
Associate Professor of Marketing
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A Top M.B.A. for Working Professionals

The Stillman School of Business offers an ethics-centered graduate education that "transforms concepts into business practice." We are among the top 1 percent of business schools worldwide that have achieved both business and accounting accreditation from The Association to Advance Collegiate Schools of Business (AACSB). Known for academic excellence, the school's M.B.A. program is consistently named a Princeton Review "Best Business School" and a U.S. News "Top Business School for Part-time MBAs."

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AACSB Logo PNG version- Badge from US News and World Report- Awarded Best Grad School for Business Part-Time MBA 2023-2024Image of a button- The Princeton Review-2023 Best Business Schools with a carton briefcase.

 

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