Success Stories

Our partnership projects with businesses are typically very ‘win/win’!  Great hands-on learning for students.  Insights and actionable recommendations for our business partners.  A few success stories are below:

	Planet Honda Challenge - Improve TV ads and determine what resonates Insights - TV ads were memorable, but too loud and too much content Recommendations - Keep ad themes, but modify tone and improve focus Results - New ads rated as 'significantly improved,' strengthening likelihood of visiting dealership
	Hackensack University Medical Center Challenge – Improve 4 gift stores’ business with 8,000+ employees Insights – Uncovered communication ‘disconnect’ with hospital employees Recommendations – Needs assessment and customer loyalty program Results – Logo merchandise for employees to encourage pride and regular intranet communications about store specials
	Stony's Restaurant Challenge - Attract more Seton Hall students to South Orange eatery Insights - Need alternative ways to reach student demographic Recommendations - Facebook, curbside service and special promo nights Results - Created 'Seton Hall Night'. Sales doubled. 25% increase overall. New Facebook page generated > 2,000 fans in 3 months
	J. Bullivant Urban Survival Gear Challenge – Understanding preferences on a new ‘survival’ backpack Insights – Identified key drivers of interest and style preferences Recommendations – Emphasize backup power and customization Results – Development of line extension and modifications to enhance customer appeal

Tobias von Rohr, RE-HERO-ED cofounder, is named a Seton Hall University Market Research Center "Business Partner of the Year." Von Rohr and MBA student Sarah Solomon discuss the project's success, which explored consumer awareness and social media advertising.

Goya Foods' Alvaro Serrano and Lew Brosowsky, senior marketing representatives, are named Seton Hall University Market Research Center "Business Partners of the Year." Serrano, Brosowsky and student Jeremy DeJesus discuss the success of the project, which explored introducing Goya’s juices and nectars to a new target market.

Jen Miller, head of marketing at Maplecrest Ford Lincoln, is named a Seton Hall University Market Research Center "Business Partner of the Year." Miller and student Joshua Caruso discuss the success of the project, which explored website improvements.