Mary Kate Naatus, Ph.D.
Associate Professor of Marketing; Assistant Provost, Dean of Continuing Education
Stillman School of Business
Mary Kate Naatus is an accomplished professional with a diverse background in education, business and global service.
In addition to her faculty role in the Department of Marketing in the Stillman School of Business, Mary Kate is Dean of Continuing Education & Professional Studies and Assistant Provost for Partnership at Seton Hall. Prior to joining the University in January of 2023, Mary Kate was a Professor and Dean of the Guarini School of Business at Saint Peter’s University. Her current research interests include Socially Responsible Marketing, Business Education, Social Media and Small Business Marketing.
Education
- Ph.D., Rutgers University
- MBA, NJIT
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B.A., TCNJ
Scholarship
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Santos, N., Facca-Miess, T. & Naatus, M. (2023). Socially Responsible Marketing (SRM) and engaging impoverished populations towards a sustainable future: Lessons from Covid-19. 45th Annual Conference of The Macromarketing Society, University of Central Washington.
- Bandera, C., Naatus, M., Pon, K., Passerini, K., & Somers, M. (2022). Post COVID-19 future of hybrid education: Internationalization, inclusion, opportunities. Book chapter in “The Future of Business Schools”.
- La Cava, A. & Naatus, M. (2020). Disrupting Business as Usual: Blockchain Startups in the International Remittance Market. International Journal of Innovation in the Digital Economy (IJIDE) 11(2), 47-54.
- Gargouri, C. & Naatus, M. (2019). Building Entrepreneurial Mindsets in the Classroom. Journal of Entrepreneurship Education 22 (3).
- DeCoster, D. & Naatus, M. (2017) Experiential Learning in Digital Marketing: A Library Social Media Takeover. Business Education Innovation Journal, 9(1), 84-88.