• Seton Hall University
• University Relations

Student organizations formally sponsored by a department or division may request a logo that is closely identified with the university’s logo system.

These official student organization logos will follow the approved design and may only be created by the Division of University Relations. Student organizations may not attempt to replicate an official logo.

Official Logos

If a student organization wants to request an official logo, they may do so according to the following process:

1. The primary organization adviser or the primary contact on file with the Office of Student Engagement should complete this request form.
   
   
2. University Relations will confirm the requestor’s name and the registered status of the organization via the directory on the Office of Student Engagement’s website.
   
   
3. University Relations will create the logo based on the organization’s official name on file with the Office of Student Engagement. For simplicity and to reduce redundancy, any part of the organization’s name that includes reference to the university name (i.e.: “… at
   Seton Hall University” or “…at SHU”) will not be included in the logo. 
   
   
4. When the logo is provided, do not alter it in any way. Follow the standards guidelines,
   including requirements for leaving appropriate clear space.
   
   
5. Student organizations that have official logos may produce promotional items bearing their logo, but should not include or incorporate any additional university trademarks.

Formally Sponsored Organization or Volunteer Organization? 

How do you know if your organization is a sponsored student organization or a voluntary student organization? Answer these questions to help guide you:

1. Is your group’s official status listed as active?

2. Does the student organization have a faculty/staff advisor whose job duties include supporting the group?

3. Does your organization receive regular, annual funding from the university for a specific set of activities (e.g. major events, outreach or community service projects)?

4. If a Voluntary Student Organization plans to incorporate Seton Hall as part of its name, Seton Hall should come in the latter part of the name (e.g. The Chess Club at Seton Hall,or American Red Cross Club at Seton Hall University.)

5. Using “SHU” in a student organization name is discouraged. (See the University’s Editorial Style Guide). Existing organizations that use this terminology have grandfathered rights of usage.

Unique Logos

Student groups can create unique logos but must meet the following standards: 

1. If a student organization creates their own unique logo, the logo or mark may not include or in corporate trademarks licensed by Seton Hall University, including logos, icons or tagline. Any unique logo may not include any words, symbol, or image that might reflect poorly on Seton Hall.
   
   
2. They may include any symbol that identifies with their parent organization (i.e.: Greek letters, seal, or existing logo), as long as they meet any standards outlined by the parent
   organization. 
   
   
3. Student organizations with unique logos may use their organization logo
   alongside the university logo, but only according to the standards outlined here.