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Seton Hall University

Seton Hall Rolls Out Updated Brand Platform Resources

Bethany HallThe Division of University Relations announces the launch of a new website highlighting Seton Hall’s updated brand platform. This website serves as a consolidated resource for the University community to access information vital to telling the Seton Hall story clearly and consistently.

The University recently conducted quantitative and qualitative research — and based upon those findings — refreshed our brand platform to best serve the needs of our community over the long term.

Drawing from the rich legacy of Saint Elizabeth Ann Seton, the platform incorporates themes of purpose and resilience, while showcasing our history of academic excellence.

“Our branding work helps people who don’t know us understand more quickly who we are. We can show more clearly our unique blend of rigorous academics, resilience that’s embedded in our DNA and our ability to guide students to recognize their great purpose.”

“It all flows from our Catholic mission,” said Pegeen Hopkins, assistant vice president of strategic communications and brand.

“The brand website gives us the tools to make the message consistent, which is critical to our telling the Seton Hall story effectively.”

Sections include:

  • Introduction – an overview of Seton Hall’s brand standards
  • Messaging – all you need to know to create authentic, on-brand messages
  • Visual Identity – see our brand come to life through colors, graphics and photography
  • Inspiration – put all the pieces together across different channels and mediums
  • Resources – find additional guidance and resources for utilizing the brand

Community members are invited to visit the Seton Hall Brand Site to explore the tools and resources available. New assets and updates will be added regularly. Developed in collaboration with the Teaching, Learning, and Technology Center, community members can also access branded Microsoft Word and PowerPoint templates to ensure consistency across university-created content.

For any outstanding questions or brand inquiries, please reach out to a member of the University Relations team or initiate a new project here.

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